Who are your clients?
Your answers to this question will make or break your microfinance programs.
That’s nonsense! Ooopss…keep your cool.
If this is nonsense, better prepare for a dive and bang your head on a wall. It is better to toil answering this simple query than making nonsense acts to recover your capital.
In my previous post, I reacted to an article that enumerated some barbaric ways of micro-finance as practiced by some MFIs. These MFIs, as the writer of that article asserted, let their clients run some distances or made them jump as punishments for defaulting payments. And, how’s that to you? Continue reading Microfinance: Why Effective Client Targeting Is Important?